Grab a seat in our dedicated fan viewing area and bleachers, with scoreboards available so you never miss a play. Players take five shots against a live goalkeeper before attempting one final Money Ball shot through a half-sized goal. Competitors take two shots from 15 feet, two from 30 feet, and finish with a high-stakes MoneyPuck shot from 40 feet. A panel of judges scores each performance, with the final score determined by the average of three judges.

The NFL on Thursday announced new sportsbook partnerships, with Fanatics joining DraftKings and FanDuel as official betting operators of the league. To be played over three days at Fanatics Fest in New York City next month, the competition will feature 100 competitors—50 athletes and celebrities, and 50 fans—in non-contact competitions like golf shot accuracy, basketball shooting and soccer scoring. The event featured the inaugural Fanatics Games, a series of competitions in which professional athletes and celebrities competed against fans for prizes and charitable donations.

The 2025 event of shooting a puck into a dryer proved a challenge for many. Last year, Dennish was one of several fans who more than held their own against the biggest athletes in the world, several of whom have been invited back to compete this year. There also will be other prizes, awarded to the top fan, if none finish in the top three, as well as to the top female competitor. There were more than 10 times the number of applicants this year than last. Tom Brady was the inaugural winner, with Justin Gaethje of the Ultimate Fighting Championship finishing second and fan Matt Dennish taking home the third-place prize.

• After a licensing deal signed with FIFA, Fanatics will become the exclusive licensor of collectible cards, stickers, and card games for the World Cup and other FIFA events.
• "We’re leaning into things like money balls and other super-exciting things that have a chance to make this really play well on social media and really give fans a chance to do well if they’re not a professional in a certain sport."
• Fanatics Sports & Casino brings the full Fanatics gaming and prediction markets experience together in one place.
• The winner will receive $1 million, with other prizes including a Ferrari and a LeBron James trading card valued at $250,000.
• Last year, Dennish was one of several fans who more than held their own against the biggest athletes in the world, several of whom have been invited back to compete this year.

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In April 2017, Fanatics bought sportswear and merchandise manufacturer and MLB uniform provider Majestic Athletic from VF Corporation in an effort to add to the company’s growing vertical manufacturing capabilities. They initially started with a brick-and-mortar store in Orange Park Mall in 1995, focusing on local team merchandise, particularly Jacksonville Jaguars apparel. Since 2024, Fanatics is the exclusive ice hockey jersey supplier for all teams in the NHL. For instance, the NFL passing competition from last year will be a field goal kick this year. In addition, NHL players Jack Hughes, Quinn Hughes and Brock Nelson, who also won gold at the 2026 Winter Olympics, and Hockey Hall of Famer Henrik Lundqvist and Washington Capitals captain Alex Ovechkin, the NHL’s all-time goals leader, will be some of the hockey players in attendance throughout the weekend.

Drysdale scores late equalizer

This challenge isn’t about athletic performance, it’s about creating a moment. Make them all and walk away with a perfect 15-point score. Each successful standard kick earns 2 points, while the bonus Money Ball kick is worth 5 points.

TEAMS

In January 2026, Fanatics announced the launch of Fanatics Studios, its entertainment and content-production division in partnership with OBB Media. Later in July 2025, it was announced that the same judge dismissed the federal lawsuit brought by Casey’s against Fanatics and the NFL that insisted a league policy requiring approval to sell NFL-licensed products online violates the Sherman Act. Fanatics made international acquisitions for its Commerce division, including Italian sports merchandise company Epi in April 2023, and Latin American sports wholesaler Fex Pro in June 2023. In the following two years, Fanatics announced 10-year deals with Nike, the National Football League and Major League Baseball that granted Fanatics the rights to design, manufacture and distribute all Nike fan gear sold at retail for both leagues.

Major sports leagues, hands-on activations, autographs and picture sessions, panel discussions with athletes and card retailers make for an unforgettable weekend. “What made Fanatics Games special in year Fanatics Games one was seeing fans and world-class athletes compete side by side under the same rules and feed off each other’s energy,” said Lance Fensterman, CEO of Fanatics Events. The 2026 competition will award $1 million to the overall champion, with additional high-value prizes distributed among top finishers as part of the $2 million total prize pool. Enhancements include simplified scoring and increased fan involvement designed to elevate both the live competition and broadcast experience.

Fanatics REtail Sportsbook

Competitors attempt five field goals from 20 yards before taking one final Money Ball kick from 33 yards. Under most sportsbooks’ rules, the prop bet built around him is lost. We are creating an exciting, engaging, and immersive sports betting experience for all sports fans. Fanatics Sports & Casino brings the full Fanatics gaming and prediction markets experience together in one place. Fanatics is proud to have a world-class executive team setting the course for our passionate employees around the globe.

Fanatics Collectibles

In May 2026, it was revealed that Fanatics had signed an exclusive collective licensing deal with FIFA to become the exclusive licensor of collectible cards, stickers, and card games for the World Cup and other FIFA events. In 2023, Fanatics signed a deal to be the exclusive jersey supplier for the National Hockey League (NHL), replacing Adidas. Also in August 2025, Fanatics Advertising, the company’s advertising division, was launched. Following player complaints, MLB and Nike announced adjustments to the uniforms, including enlarged lettering and full pant customization starting in the 2025 season. In December 2021, Fanatics acquired Topps, a licensed trading card company founded in 1938.

Additional athletes joining Brady and Gaethje for a shot at the title include Rob Gronkowski, James Harden, and WWE Superstars Rhea Ripley, Liv Morgan, Cody Rhodes, and Jey Uso. The 2026 Fanatics Games will once again feature fans competing alongside elite athletes under the same scoring system and format. Standard goals are worth 2 points each, while the Money Ball goal earns 5 points.

Dive in with new Player Pages and Stats experiences that incorporate EDGE Advanced Stats; "How to Watch" to help navigate your tune-in choices; Live Activities/Live Updates to set-and-forget for as many teams as you want, plus a whole lot more. Second prize is a 2025 Ferrari, and third place receives a Lionel Messi Patch autograph (worth $250,000). Fans were able to apply via video submission as well as at qualifiers held at Dick’s Sporting Goods around the country. Each person’s six-best scores among the eight events were counted, with the winner getting $1 million cash, second place getting a Ferrari 812 GTS, and third a LeBron James graded rookie card (worth around $250,000).

In November 2025, Fanatics announced a 10-year partnership with OBB Media as the producer and content partner of Fanatics Fest. The inaugural Fanatics Events was organized in partnership with IMG as part of WrestleMania XL and included programming with athletes, entertainers, and internet creators. Fanatics launched its first retail sportsbook in January 2023 in Northwest Stadium (formerly FedEx Field), establishing the NFL’s first sportsbook inside a stadium. In July 2023, Fanatics launched Fanatics Live, a live-commerce platform offering trading-card breaks, merchandise releases, and creator-hosted content.

In 2026, the competition returns bigger, faster, and more competitive than ever with streamlined scoring, enhanced gameplay, and a production experience built for both in-venue excitement and global livestream audiences. Designed to celebrate competition, culture, and fandom, Fanatics Games once again brings together a total group of 50 professional athletes, celebrities, creators, and 50 everyday fans in a scored competition that blends athletic performance with an arena-level spectacle. Knock down shots from around the arc and chase the perfect score. Fanatics is combining its sportsbook, casino and prediction markets into one app, Fanatics Betting and Gaming CEO Matt King exclusively tells Axios. Fanatics has launched a unified mobile app that combines its sportsbook, online casino, and prediction-market products in a bid to become a broader super app for sports fans.